Golf’s Official Equipment Authority
Darrell Survey
One of the most trusted names in golf since 1932
Worldwide Research
Darrell Survey has collated extensive consumer research in many global regions since 1932.
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About Us
Darrell Survey is the Golf Industry’s leading independent and impartial arbiter of equipment usage.
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History
Founded by Eddie Darrell, Darrell Survey has tracked the use of clubs, balls, shoes and apparel on the PGA Tour since 1932.
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ABOUT OUR COMPANY
Darrell Survey
Called “The J.D. Power of the Golf Business” by Callaway’s Chuck Yash, Darrell Survey is a family-run firm owned by Susan Naylor and her brother John Minkley.
With offices in Los Angeles and Atlanta, they carry on the tradition begun by Eddie and Virginia Darrell in the 1930′s. In the past twenty years Darrell Survey has developed alongside the Golf Industry, modernizing its methods with computer technology and expanding its territories across the globe.
Susan Naylor
Family Run Firm
Our Solutions
Our Strategy
Define
Market Share
Develop
Sales Strategies
Gain
Competitive Intelligence
Focus
Advertising Messages
Verify
Contract Obligations
Consistent
Methodology Since 1982
Darell Survey
Meet Our Skilled Team
In 1980, tiring of the travel, Virginia sold the company to Susan, who subsequently brought her brother John Minkley on board. Together the two established permanent bicoastal offices and computerized the data gathering and management. Today , the Darrell Survey has the full cooperation of every major golf tour and individual tournament organizers.
Darrell Survey
Darrell Survey
Surveyor
Darrell Survey
Surveyor
Strategic Excellence
Our Integrated Approach
The Darrell Survey has the full cooperation of every major golf tour and individual tournament organizers.
It covers the PGA, Nationwide, LPGA, Champions, JPGA & JLPGA of Japan, Korea and China tours, and select USGA Amateur and NCAA events. For the past 20 years, the Darrell Survey has completed an annual consumer report, compiling equipment choices of average golfers on public and private golf courses from countries worldwide.
Time Efficiency
Customer Support
Innovative Technologies
Tailored Solutions
Darrell Survey
Global Independent Market-Research Company